permacomputing

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greenwashing.mdwn (856B)


      1 # Greenwashing
      2 
      3 **Greenwashing** refers to false claims that a product or activity is
      4 environmentally friendly, especially when the claims are made by corporate
      5 PR and marketing divisions. Unintentional greenwashing may take place when
      6 an unjustified belief of environmental friendliness is actively maintained
      7 by well-intended people.
      8 
      9 Permacomputing tries to base itself on physical reality rather than beliefs
     10 or positive social signals. Therefore, it is important to avoid being
     11 affected by greenwashing, be that intentional or unintentional. Claims
     12 should be questioned, and all the effects of every [[dependency]] should be
     13 accounted for. A lot of problems are related to buying new things (sometimes
     14 even if those things are solar panels), so a lot of greenwashing checks
     15 should be made before making purchases or advocating a [[hardware]] product.